Marketing & Branding Consultation
Are you a wedding planner, a real state agent, a coach or personal trainer? Do you have a new product you need to bring to market? Are you starting a new business and need exposure? Does your business need visibility online and you don’t know where to start?…
Our branding/marketing consulting service is designed to offer clients new ideas on how to position (or re-position) their business brand online and to also assist in the design of a marketing strategy that taps into the vast opportunity that the internet and social media can deliver in terms of traffic.
If you already own a website, during our consultation, we will include recommendations on design and usability changes that you can apply to your site for increased conversions, ease of use and/or to enhance brand recognition, how to position your business on social media to maximum exposure and to drive traffic back to your website. We train our clients how to manage their accounts, how to prioritize where they spend their time online and what the main sources of traffic really are! Our marketing strategy plan will also take into consideration all the assets you already have in place and expand on those.
What’s the difference between a Branding Strategy and a Marketing Strategy?
Although these terms are often used together, the distinct difference is that when I refer to “Branding Strategy” I am referring to defining exactly what your “Unique Value Proposition” is. In other words, drilling down to how your business stands out from your competitors, identifying the key foundational pillars of what you offer, how that is different than what others offer, and wrapping it all up into a brand concept that we can focus a marketing strategy around.
When I refer to ‘Marketing Strategy’ I am talking about a plan to actually introduce “your newly defined brand” (your business), to the internet world and generating traffic to your websites and/or blogs. A marketing strategy may involve different areas of marketing and advertising such as: social media, blogs, web design, seo, ppc, guest appearances, sponsorships, local radio, ad creation, logo creation, etc… It all depends on your brand, budget and target market...
CONSULTATION CONTENTS IN A NUTSHELL
45 minute up-front consultation about your business (to learn more about your needs)
Implementation plan action steps (Strategy Plan Document)
Optional website layout evaluation (for clients with existing websites)..
HOW DOES THE CONSULTATION PROCESS WORK?
If you are interested in a consultation, your first step will be to complete complete the form at the bottom of this page. Once we receive your request, one of our Marketing Consultants will contact you for a brief (free) 10 minute interview so we can find out about your needs, address your questions and if appropriate, schedule your formal 45 minute appointment. During this later 45 minute consultation, we can go in depth and understand better what you already have in place and identify exactly what your goals are.
Based on that 45 minute consultation, your Marketing Consultant will lay out a strategy document for you and should you decide to move forward and work with us further, then we will identify from the Strategy Document which areas you would like to implement thru Crisbella vs. on your own. Based on your choices, we will engage again to discuss the next steps which may involve a few more phone conversations to capture any details needed to complete your plan.
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PRICING COMPONENT
45 min. Marketing Strategy Consultation (w/documented Strategy Plan)…….$125.00
>>You may also purchase our consulting service packages as follows
CONSULTING PACKAGE 1: $350/4hours (typically scheduled once a week for 4 weeks)
CONSULTING PACKAGE 2: $600/8hours (typically scheduled once a week for 8 weeks)
CONSULTING PACKAGE 3: $800/12hours (typically scheduled once a week for 12 weeks. Can be made up post 90 days if pre-arranged)
Your Marketing Consultant can give you on-going marketing advice on different online strategies as you set up your business online.
He/she can guide you on the best blogging strategy, can train you how to manage your sites and provide you with ideas for future campaigns as well.
Consulting hours can be used to train you or your staff on how to make the best use of your blogs, how to update content efficiently, the best keywords to target, how to position yourself for the best search engine results and in a nutshell be an “on-call” reference guide to you through the development of your online marketing and branding strategy.
Once a personal Marketing Consultant is assigned to your project, it will be a good idea to schedule their time according to the package purchased or at least give him/her enough time before he/she is needed to make sure they make themselves available to you in a timely fashion. Our goal is to provide you with a business experience that will benefit your brand, help increase your sales and position your business of ultimate success!
Please note consulting hours are not applicable to be used towards design or maintenance of your sites. Please review our design or social media management packages for these type of services. Your hours can be utilized during the consultant’s set office hours (typically between 9 & 6pm), and they must be used within 90 days unless otherwise pre-arranged.
We accept PAY PAL (via invoice), and checks. All payments must be received prior to consultation or design, and are non-refundable.
*Please note: a regular call to ask regular questions and/or to inquire about my service is at no cost to you. Only if we schedule the 30 minute call will there be any fee.*
TO SCHEDULE YOUR INITIAL FREE 10 MINUTE CONSULTATION COMPLETE THIS FORM
